Bit.ly URL Shortener - Short URLs & Custom Free Link Shortener | Bitly

Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio sol...

Bit.ly Overview

out of 100 for desktop and 50 out of 100 for mobile.

Bit.ly is a URL shortening website that allows users to shorten long URLs and make them more manageable for sharing. The website has a clean and simple design that is easy to navigate. The website's name and title indicate the core function of the website, which is to shorten URLs. Bitly's website description emphasizes that their services help businesses to maximize the impact of their digital efforts.

Bitly's website is hosted by Google's Private Cloud, which ensures reliable and stable hosting services for the website. The website has a top-level domain (TLD) of '.LY,' which is the country code top-level domain (ccTLD) for Libya. Bitly's SSL certificate is issued by DigiCert, a widely known and trusted certificate authority (CA) that provides secure connections for the website.

Based on the content available on the website, it is family-friendly. The website primarily deals with URL shortening and link management, and there is no content or language that is explicitly harmful or inappropriate for children.

According to the Alexa website's ranking, Bitly is the 1,691st most visited website globally, and it has an estimated 284,985 unique users per day, resulting in 364,780.8 page views per day on average. The website's popularity indicates that it is widely used by individuals and businesses for their digital marketing campaigns.

When tested using PageSpeed Insights, Bitly's website scored 61 out of 100 for desktop users and 50 out of 100 for mobile users. These scores indicate that Bitly's website's loading speed can be improved, especially for mobile devices.

In summary, Bitly is a website that offers URL shortening and link management services that are popular among businesses and individuals. The website is hosted on Google's Private Cloud and has a top-level domain of '.LY.' Bitly is a family-friendly website, and its SSL certificate is issued by DigiCert. The website has a significant daily traffic, but its loading speed needs improvement, especially for mobile users.

Bit.ly Rank Summary

Global Rank

1,904

Average Load Time

0.57sec

Links In Count

655,779

Website Value

$4.8 M

Audience Geography. Where are bit.ly visitors located?

Country	Visitors
Japan JP	12.8%
India IN	12.7%
Indonesia ID	9.9%
Korea KR	5.1%
United States US	4.9%
France FR	3.7%
Italy IT	3.5%
Germany DE	3.1%
China CN	3%
Other	41.1%

Country	Pageviews
Japan JP	12.8%
India IN	12.5%
Indonesia ID	10.2%
Korea KR	4.8%
United States US	4.7%
Italy IT	3.9%
China CN	3.8%
France FR	3.3%
Germany DE	3.2%
Other	41.1%

Country	Rank
Indonesia ID	157
Israel IL	578
Romania RO	605
Singapore SG	702
Korea KR	718
Japan JP	729
Italy IT	739
France FR	844
Spain ES	875
India IN	906
Philippines PH	930
Chile CL	950

Where do visitors go on bit.ly?

Subdomain	Pageviews
bit.ly	99.87%
other	0.13%

Subdomain	Pageviews per User
bit.ly	1.3

Subdomain	Reach
bit.ly	99.96%

How popular is bit.ly?

Period	Global Rank	Global Rank Delta
past 3 months	1904	-1026
past month	1283	-2959
past week	1511	980
yesterday	4122	959

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	4804	-2478	134	51%	1.28	2%
30	3255	-6752	194	230%	1.3	2%
7	3879	2394	17	-59.267%	1.3	-3.03%
1	10498	1926	69	-16.29%	1.3	5%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	1352	-723	364	49%
30	903	-2119	568	220%
7	1075	710	480	-58.088%
1	2950	723	210	-20.09%

Bit.ly Website Safety

Overview

Last Updated: 11/04/2024

Overall result - bit.ly is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 07/31/2024

bit.ly is safe.

Norton ConnectSafe evaluates bit.ly for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 09/30/2020

bit.ly is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 07/04/2024

bit.ly is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 03/08/2023

bit.ly is safe.

McAfee assesses bit.ly for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze bit.ly for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 09/30/2020

bit.ly child safety is very good.

The WOT calculates reputation of the bit.ly. This reputation system receives ratings from users and information from third-party sources, assesses the bit.ly for safety features and confirms, whether bit.ly is suitable for children.

SSL Information

SSL Checker Tool

Domain	bit.ly
Issuer Organization	DigiCert Inc
Issuer	DigiCert EV RSA CA G2
Algorithm	RSA-SHA256
Valid form	05/12/2023
Expiration	05/15/2024
Signed	Certificate is not self signed
Additional Domains	bit.ly www.bit.ly

Bit.ly Rank History

Alexa Rank shows how popular bit.ly is in comparison with other sites. The most popular site has Alexa Rank equals 1. If bit.ly has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to bit.ly and pageviews on bit.ly over the past 3 months.

Bit.ly Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 396982

ASN Title: GOOGLE-PRIVATE-CLOUD - Google LLC, US

Last Update: 04/20/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/resources/registry/whois/tou/
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/registry/whois/inaccuracy_reporting/
#
# Copyright 1997-2019, American Registry for Internet Numbers, Ltd.
#

ASNumber: 396982
ASName: GOOGLE-PRIVATE-CLOUD
ASHandle: AS396982
RegDate: 2018-08-15
Updated: 2018-08-15
Comment: *** This ASN is used for Google Private Cloud ***
Comment:
Comment: Direct all copyright and legal complaints to
Comment: https://support.google.com/legal/go/report
Comment:
Comment: Direct all spam and abuse complaints to
Comment: https://support.google.com/code/go/gce_abuse_report
Comment:
Comment: For fastest response, use the relevant forms above.
Comment:
Comment: Complaints can also be sent to the GC Abuse desk
Comment: (google-cloud-compliance@google.com)
Comment: but may have longer turnaround times.
Comment:
Comment: Complaints sent to any other POC will be ignored.
Ref: https://rdap.arin.net/registry/autnum/396982

OrgName: Google LLC
OrgId: GOOGL-2
Address: 1600 Amphitheatre Parkway
City: Mountain View
StateProv: CA
PostalCode: 94043
Country: US
RegDate: 2006-09-29
Updated: 2017-12-21
Comment: *** The IP addresses under this Org-ID are in use by Google Cloud customers ***
Comment:
Comment: Direct all copyright and legal complaints to
Comment: https://support.google.com/legal/go/report
Comment:
Comment: Direct all spam and abuse complaints to
Comment: https://support.google.com/code/go/gce_abuse_report
Comment:
Comment: For fastest response, use the relevant forms above.
Comment:
Comment: Complaints can also be sent to the GC Abuse desk
Comment: (google-cloud-compliance@google.com)
Comment: but may have longer turnaround times.
Comment:
Comment: Complaints sent to any other POC will be ignored.
Ref: https://rdap.arin.net/registry/entity/GOOGL-2

OrgTechHandle: ZG39-ARIN
OrgTechName: Google LLC
OrgTechPhone: +1-650-253-0000
OrgTechEmail: arin-contact@google.com
OrgTechRef: https://rdap.arin.net/registry/entity/ZG39-ARIN

OrgAbuseHandle: GCABU-ARIN
OrgAbuseName: GC Abuse
OrgAbusePhone: +1-650-253-0000
OrgAbuseEmail: google-cloud-compliance@google.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/GCABU-ARIN

OrgNOCHandle: GCABU-ARIN
OrgNOCName: GC Abuse
OrgNOCPhone: +1-650-253-0000
OrgNOCEmail: google-cloud-compliance@google.com
OrgNOCRef: https://rdap.arin.net/registry/entity/GCABU-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/resources/registry/whois/tou/
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/registry/whois/inaccuracy_reporting/
#
# Copyright 1997-2019, American Registry for Internet Numbers, Ltd.
#

Bit.ly Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: bit.ly
Registry Domain ID: 24501-CoCCA
Registry WHOIS Server: whois.nic.ly
Updated Date: 2022-04-18T03:12:18.153Z
Creation Date: 2008-05-17T22:00:00.0Z
Registry Expiry Date: 2032-05-17T22:00:00.0Z
Registrar Registration Expiration Date: 2032-05-17T22:00:00.0Z
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID: h9HSy-B8DNL
Registrant Name: bitly operations
Registrant Organization: Bitly, Inc.
Registrant Street: DPT 5006
Registrant Street: 601 W 26th St, 3rd Floor, STE 357
Registrant City: New York
Registrant State/Province: NY
Registrant Postal Code: 10001
Registrant Country: US
Registrant Phone: +64.66785610
Registrant Email: hostmaster@bit.ly
Registrar: Libyan Spider Network (int)
Registrar Abuse Contact Email: abuse@register.ly
Registrar Abuse Contact Phone: +1.8448469791
Name Server: ns-1372.awsdns-43.org
Name Server: ns-705.awsdns-24.net
Name Server: ns-cloud-c1.googledomains.com
Name Server: ns-cloud-c2.googledomains.com
Name Server: ns-cloud-c3.googledomains.com
DNSSEC: unsigned
>>> Last update of WHOIS database: 2024-07-04T08:12:06.955Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
bit.ly	67.199.248.10	300
bit.ly	67.199.248.11	300

Host	MX Record	Priority	TTL
bit.ly	alt2.aspmx.l.google.com	20	86400
bit.ly	aspmx3.googlemail.com	30	86400
bit.ly	aspmx.l.google.com	10	86400
bit.ly	aspmx2.googlemail.com	30	86400
bit.ly	alt1.aspmx.l.google.com	20	86400

Host	NS Record	TTL
bit.ly	ns-cloud-c4.googledomains.com	86400
bit.ly	ns-705.awsdns-24.net	86400
bit.ly	ns-1372.awsdns-43.org	86400
bit.ly	ns-cloud-c1.googledomains.com	86400
bit.ly	ns-276.awsdns-34.com	86400
bit.ly	ns-cloud-c2.googledomains.com	86400
bit.ly	ns-cloud-c3.googledomains.com	86400
bit.ly	ns-1766.awsdns-28.co.uk	86400

Host	TXT Record	TTL
bit.ly	google-site-verification: zhEwFAQvtUWYInQtt81loDiZmomsEmkAbuRsSSxk1YI	3600
bit.ly	miro-verification=fac1aeff65bb8e30ec8efd62a6ba02f2ce19a82c	3600
bit.ly	atlassian-domain-verification=Th+HeZjMKa3QxX9JqLt67kxMrAsEfB9gz51iuPZYjYbveQXnMLmOBQtqalJXXWmO	3600
bit.ly	9ab819f3-2495-4611-856e-26a99cb9e4ba	3600
bit.ly	apple-domain-verification=6YYbatV9m7YWHrdw	3600
bit.ly	yandex-verification: 41b3ec866726729d	3600
bit.ly	2205ECE8B9	3600
bit.ly	v=spf1 include:_spf.google.com include:_spf.salesforce.com include:mailgun.org -all	3600

ns-cloud-c1.googledomains.com
TTL: 21600
Email address: cloud-dns-hostmaster.google.com
Serial: 1
Refresh: 21600
Retry: 3600
Expire: 259200
Minimum: 300

Bit.ly HTML Check

HTML Validation Tool

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

Empty heading.

The “navigation” role is unnecessary for element “nav”.

The “contentinfo” role is unnecessary for element “footer”.

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

This document appears to be written in English. Consider adding “lang="en"” (or variant) to the “html” start tag.

Errors

Attribute “taborder” not allowed on element “input” at this point.

Attribute “autocorrect” not allowed on element “input” at this point.

Attribute “autocapitalize” not allowed on element “input” at this point.

Bad value “” for attribute “action” on element “form”: Must be non-empty.

No “p” element in scope but a “p” end tag seen.

Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Bit.ly Desktop Performance

Last tested: 05/24/2017

Desktop Speed

77%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Enable compression

Optimize images

Leverage browser caching

Desktop Resource Breakdown

Total Resources	24
Number of Hosts	12
Static Resources	13
JavaScript Resources	6
CSS Resources	1

Bit.ly Mobile Insights

Last tested: 05/24/2017

Mobile Usability

98%

Size tap targets appropriately

Mobile Speed

61%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Enable compression

Leverage browser caching

Mobile Resource Breakdown

Total Resources	27
Number of Hosts	15
Static Resources	13
JavaScript Resources	8
CSS Resources	1

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ow.ly
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visual.ly
genial.ly
list.ly
hubs.ly
google.com.ly
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dai.ly
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Bit.ly Common Typos

www.bit.com
www.bit.net
www.bit.org
www.bit.info
www.bit.biz
www.bit.us
www.bit.mobi
www.it.ly
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www.vit.ly
www.bvit.ly
www.vbit.ly
www.git.ly
www.bgit.ly
www.gbit.ly
www.hit.ly
www.bhit.ly
www.hbit.ly
www.nit.ly
www.bnit.ly
www.nbit.ly
www.bt.ly
www.but.ly
www.biut.ly
www.buit.ly
www.bjt.ly
www.bijt.ly
www.bjit.ly
www.bkt.ly
www.bikt.ly
www.bkit.ly
www.bot.ly
www.biot.ly
www.boit.ly
www.bi.ly
www.bir.ly
www.bitr.ly
www.birt.ly
www.bif.ly
www.bitf.ly
www.bift.ly
www.big.ly
www.bitg.ly
www.bigt.ly
www.biy.ly
www.bity.ly
www.biyt.ly